Ethnikids is an online bookstore that specialises in children’s books that feature characters of colour in all South African official languages. Ethnikids sources books both locally and internationally. It provides diverse material that more children can relate to and identify with. Ethnikids stocks the widest selection of children’s books featuring protagonists of colour in multiple languages in South Africa. Ethnikids is passionate about igniting a love of reading in our children by exposing them to characters that they can identify with.